Experience Qalipu Partnership with Deer Lake Regional Airport Authority

dlraa press release

Experience Qalipu (EQ) of Qalipu First Nation (QFN) in partnership with Deer Lake Regional Airport Authority (DLRAA) and the Town of Deer Lake are pleased to announce and provide Indigenous Tourism Sense of Arrival to the airport and through the Humber River Trail System.

With $65,000 received in combination from Provincial and Federal Governments to support the incorporation of Indigenous awareness and tourism marketing at the Deer Lake Airport, funding will be purposed for:

  • Phase one of a trail development project, which includes the design work for an Indigenous themed trail on airport property. This trail will connect into the great Deer Lake trail system
  • The installation of an 8X20 mural painted by an Indigenous artist inside the airport
  • Incorporation of Experience Qalipu marketing inside and outside the airport, including pole flags, wall posters, digital marketing, and targeted digital ads

“The partnership between Qalipu First Nation and DLRAA has been longstanding, and this project is another outcome of how working together can achieve great things”, said Tammy Priddle, President and CEO Deer Lake Regional Airport Authority. “The announcement today will provide an opportunity for travellers and people of this region to experience the strong Indigenous Tourism offering in our area every time they visit our regional airport,” said Ms. Priddle. She further commented, “In addition, the walking trail expansion will allow travellers, employees, tenants and people of the region to learn more about the Qalipu culture, connect with the beautiful surroundings and walk along the mighty Humber River.”

Band Manager of Qalipu First Nation, Keith Goulding concluded, “This partnership project provides us with an excellent opportunity to showcase our membership and welcome people to our traditional territory, Ktaqmkuk – Newfoundland.”

Media Advisory